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The most expensive BYD in history? Yangwang U8 with a sales volume of 1.098 million RMB, supported by numerous black technologies

1.098 million yuan! On the evening of September 20, looking forward to the official launch of U8, it was announced that this model would launch a luxury version and an off-road version. This time, only a luxury version was brought, and the price was exactly the same as the pre-sale price announced by Shanghai Auto Show.

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Yangwang U8 car is a bit like Huawei's latest Mate60, which proves that the cheap label that domestic brands have always been attached to has been completely torn off. Domestic brands, whether they are smartphones or cars, now have the strength to compete with joint venture brands and even luxury brands.

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So the question is, is it expensive to Yangwang U8 and sell it for 1.098 million yuan? Of course it is expensive, and it can also be predicted that the sales of the Yangwang U8 will not be particularly high. However, if you want to say whether the Yangwang U8 is worth this price, I think it is worth it. After all, BYD has already demonstrated all its skills in this model. It should be noted that BYD has already achieved overtaking on the new energy track, and there are many products that sell well. Now, there is a lack of a luxury model like the Yangwang U8 that can truly reflect its own strength.


Generally speaking, the official price is cheaper than the pre-sale price, but looking forward to the U8 official price being exactly the same as the pre-sale price, why is it that there is no difference? There is a viewpoint online that I quite agree with, which is that there is no cost-effectiveness for models exceeding one million yuan. When it comes to models with a cost-effectiveness between 200000 and 300000 yuan, the most cost-effective option is to talk about them. Models exceeding one million yuan are more about the additional value they bring, such as identity recognition. Therefore, reducing the price by one or two thousand yuan is completely meaningless.

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Surprisingly, the Yangwang U8 created a myth of pre-sale orders reaching 13000 units within 48 hours when it started pre-sales. This result is hard to believe, but it is reality. So the question is, why can the Yangwang U8 sell over a million units? What are the highlights of this model, what are its technological innovations, and how competitive is it? Let's analyze it carefully.


I think there are three main selling points of Yangwang U8, which are its grand appearance, luxurious configuration, and ultimate performance. First of all, let's talk about its design. As a new energy hardcore off-road vehicle, the Yangwang U8 has a square and square design that is extremely rugged. At least it looks like a million dollar SUV. In terms of size, the Yangwang U8 measures 5319 * 2050 * 1930mm in length, width, and height, with a wheelbase of 3050mm. The luxury version comes standard with 22 inch forged wheels, which are spacious enough.

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The appearance can be said to be the least noteworthy of the Yangwang U8, because configuration and performance are the biggest highlights. At the configuration level, based on the interior design requirements, the Yangwang U8 pioneered the 12.8-inch R800 Xinghe curved screen design, which uses OLED material and 2K resolution to restore real colors, and the color contrast is 50 times higher than traditional LCD screens. The Starry River curved screen seamlessly connects with two 23.6-inch mini LED screens for the driver and passenger, creating an immersive feeling without boundaries, forming a unique and recognizable triple screen. There are also two 12.8-inch screens in the rear row, supporting 5-screen linkage.

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The new car will also have 22 speaker Dana Platinum Evidence series sound system, Nappa leather seats, five door electric suction, three-layer laminated glass sunroof, double-layer laminated glass, 24 solar term fragrance, whole car hot stone massage, rear seat one click folding and other functions.

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In addition, the entire vehicle is equipped with 38 high-precision sensors, including 3 LiDARs, 5 millimeter wave radars, 12 cameras, and 12 ultrasonic sensors, with advanced intelligent driving assistance functions.

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In terms of performance, the U8 is positioned as a million level new energy hardcore off-road vehicle, thanks to its four motor design and equipped with a 2.0T engine, with a maximum output horsepower of over 1100 horsepower and a wheel end torque of 17000+N.m. The maximum power of the vehicle is 880kW, while the maximum torque of the vehicle is 1280N. m, and the acceleration from 0 to 100 kilometers is 3.6 seconds.

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In terms of battery life, the Yangwang U8 is still equipped with its own blade battery, with a maximum capacity of 49.05kW. h. In the range of 30% to 80% of the battery, the fastest charging time of the DC fast charging used in this car is only 18 minutes, and the comprehensive range can reach 1000km. If in pure electric mode, it can travel 180km.

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With the support of two core technologies, Yi Sifang and Yunnian-P intelligent hydraulic body control system, the Yangwang U8 has performance comparable to the third-generation main battle tank, and has the ability to turn around in all terrain, maintain stable operation due to tire burst, and emergency buoyancy. In addition, the luxury version is equipped with 15+1 driving modes, which are divided into 10 driving modes, 5 driving functions, and 1 all terrain adaptive feedback system.

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You may not see much from all this data, but compared to luxury SUVs such as Mercedes Benz G or Land Rover Defender, the U8 is significantly better than its competitors in terms of power performance, off-road capability, and space performance, especially with the support of the Yisifang technology platform, which can achieve multiple functions, all of which are possessed by competitive models. But it is also important to be aware that Mercedes Benz and Land Rover, as internationally renowned luxury car brands, have more historical accumulation and cultural connotations than BYD. As a new brand, Yangwang still needs to further accept market tests.


The Yangwang U8 Luxury Edition will be showcased in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou, and Ningbo. The first batch of Yangwang U8 Luxury Edition will be delivered to users starting in late October. As a million dollar luxury car, Yangwang U8 is likely to usher in a high-end era for Chinese automotive brands.


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